Social Media Manager, Permanent

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.

As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it’s served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment. 

Our teams truly make a difference. Whether it’s pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success. 

Join the nation’s favourite coffee brand as our Social Media Manager and help shape the future of Costa UK&I. You’ll lead bold, consumer-led social and influencer strategies that protect and grow our market-leading position. This is your chance to drive breakthrough ideas, partner with top agencies, and make a real impact across Retail, Express and beyond.

We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.

With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.

What you’ll do 

• Lead Costa’s UK&I Social & Influencer Strategy – Develop and deliver annual, consumer-focused social media and influencer plans that drive profitable growth across Retail and Express, embedding the ‘Made with Heart’ brand platform into everything.
• Shape Local Social & Influencer Campaigns – Create impactful UK initiatives from concept to execution, ensuring consistent, standout social content that connects with our audience.
• Act on Consumer Insight – Own the market insight agenda to turn consumer understanding into actionable strategies, ensuring all social and influencer activity resonates and drives brand consideration, trial, and loyalty.
• Collaborate & Influence Across Teams – Build strong relationships with internal stakeholders, and agencies to deliver seamless, integrated marketing campaigns to elevate Retail and Express platforms through social comms.
• Drive Growth & Performance – Lead the always-on content calendar, manage budgets, and optimize social campaigns to increase brand awareness, market share, and return on investment while achieving UK&I business objectives.

Who you are 

It’s your unique ingredients we’re interested in: 

• Proven Social Media & Influencer Expertise. Demonstrable experience developing and executing consumer-focused social media and influencer strategies across paid and organic channels, ideally within a consumer brand environment.
• Strategic Thinking & Campaign Leadership. Strong track record of leading integrated campaigns from concept to delivery, while driving measurable brand growth.
• Data-Driven & Insight-Led. Skilled at using consumer insights, market research, and analytics to shape strategy, optimize campaigns, and deliver impactful social media activations.
• Collaborative & Influential. Experience working across multiple internal and external stakeholders, including agencies, senior leadership, and cross-functional teams, with the ability to influence and build consensus.
• Creative & Trend-Savvy. Up-to-date with the latest social media trends, digital technologies, and creative storytelling techniques, with a proven ability to create engaging content that resonates with target audiences.

So, why Costa?  

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections: 

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP) 
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10% 
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure 
• 50% discount in all Costa-owned stores, and 25% off in other participating stores 
• Private medical cover thanks to our Private Healthcare scheme 
• And that’s not all. Explore even more of our perks here: https://costaperks 

Location – Where you’ll work: 

Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas. 

We’re excited to be moving into anew home for our brand in St Albans in January 2027– an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life. 

For any reasonable adjustments and general queries, please get in touch with

We believe in living life with heart – and that starts with our people.

By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.