Event Sales Executive

Position: Part time / Full time - permanent

Location: Gatwick / Hybrid

Are you a self-motivated individual ready to thrive in a results-driven environment? Do you enjoy collaborating with clients and have a passion for retail and hospitality?

We have an exciting opportunity for an Events Sales Executive to work across our Retail, Manufacturing and Hospitality division. Our UK media brands at William Reed include The Grocer, The Morning Advertiser, Restaurant and Convenience Store. We have built a world-class portfolio of events including high profile ones like The Publican Awards, Grocer Gold Awards and Baking Industry Awards as well as a series of other conferences, awards and events.

The Events Sales Executive will promote and generate entries and sell tickets at these events and will aim to attain and exceed revenue and call targets, whilst maintaining a high level of customer service throughout the process.

Candidates seeking either full-time or part-time opportunities are encouraged to apply.

What you’ll be doing:

  • Calling contacts and leads from internal and external lists to promote forthcoming conferences, networking lunches and awards and maximise delegate volumes and revenues for these events
  • Developing and maintaining prospect lists for one-off and repeat events
  • Maintaining a high call rate, and conversion rate from these calls
  • Advising clients on the content and importance of events to maximise entries and attendance
  • Exploring new ways of generating new leads and sales
  • Managing enquiries on a daily and weekly basis
  • Accurately building and maintaining customer records and history for all attendees on appropriate systems
  • Develop an understanding of the retail, manufacturing and hospitality industries.
  • Occasionally attending events and providing support on the day
What you’ll need:
  • Previous B2B sales experience in a target driven role and a familiarity with sales techniques
  • Self-driven and ability to take initiative and work independently
  • Excellent communication and interpersonal skills, both verbal and written
  • Confident speaking to prospects at all levels of seniority with the ability to keep calm under pressure
  • Natural curiosity, enthusiasm and passion for retail and hospitality, but we welcome candidates from all industries
  • Proficient IT skills including MS Office
Company Benefits Include:
  • 25 days annual leave in addition to bank holidays - increasing by one additional day after 6 years, up to a maximum of 30 days.
  • An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our "MeDay".
  • A volunteer day to take for supporting a chosen charity and giving back to the community.
  • Opportunity for hybrid working
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Enhanced family-friendly leave pay entitlements
  • Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
  • Cycle to Work Scheme
  • Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

William Reed Crawley