Brand Manager

Job Title: Brand Manager
Target Start Date: ASAP
Contract Type: Permanent, Part Time, Full Time, Job Share option available
Salary Range: C£52,000 Dependent on Experience 
Location: Bournemouth – Hybrid Working Environment
Closing Date for applications: Thursday 10th July

Brand Manager: Join our dynamic Marketing team at Ageas! Following our recent acquisition of Saga, we have an exciting, newly created opportunity for a Brand Manager. This pivotal role involves managing and implementing the Saga brand across all key customer touchpoints, ensuring a consistent and compelling brand experience.

As the Brand Manager, you will develop and deliver compelling stories and presentations that highlight the benefits of the brand, effectively selling its value to senior stakeholders. You will act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered. While the primary focus will be on the Saga brand, the role will also involve working on the Ageas and Rias brands, ensuring a cohesive brand strategy across the board.

If you are an experienced Brand Manager with a passion for brand development and stakeholder engagement, we would love to hear from you!

Main Responsibilities as a Brand Manager:

• Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints, both internally and externally.
• Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards, including visual identity, tone of voice, and creative execution.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
• Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives.
• Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards. Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.

Skills and experience you need as a Brand Manager:

• A strategic and creative thinker, capable of leading the development and governance of brand assets, including visual identity, tone of voice, and creative execution.
• Knowledge and experience with Trademarks and aspects of brand protection.
• Experience of tools to help evaluate performance of brand health eg. YouGov Brand Tracking.
• Analytical experience with the ability to interpret results and drive action.
• Strong verbal and written communication skills with ability to clearly articulate and document rationale and planning.
• Excellent interpersonal, stakeholder management and relationship building skills, across all business functions.

At Ageas we offer a wide range of benefits to support you and your family inside and outside of work, which helped us achieve, Top Employer status in the UK.

Here are some of the benefits you can enjoy at Ageas: 

Flexible Working- Smart Working @ Ageas gives employees flexibility around location (as long as it’s within the UK) and, for many of our roles, flexibility within the working day to manage other commitments, such as school drop offs etc. We also offer all our vacancies part-time/job-shares. We also offer a minimum of 35 days holiday (inc. bank holidays) and you can buy and sell days.

Supporting your Health- Dental Insurance Health Cash Plan, Health Screening, Will Writing, Voluntary Critical Illness, Mental Health First Aiders, Well Being Activities –  Mindfulness.

Supporting your Wealth- Annual Bonus Schemes, Annual Salary Reviews, Competitive Pension, Employee Savings, Employee Loans.

Supporting you at Work- Well-being activities, mindfulness sessions, Sports and Social Club events and more.

Supporting you and your Family-Maternity/pregnant parent/primary adopter entitlement of 16 weeks at full pay and paternity/non-pregnant parent/co-adopter at 8 weeks’ full pay.

Benefits for Them- Partner Life Assurance and Critical Illness cover.

Get some Tech- Deals on various gadgets including Wearables, Tablets and Laptops.

Getting around- Car Salary Exchange, Cycle Scheme, Vehicle Breakdown Cover.

Supporting you back to work- Return to work programme after maternity leave.

About Ageas:
We are one of the largest car and home insurers in the UK.Our Peoplehelp Ageas to be a thriving, creative and innovative place to work. We show this in the service we provide to over four million customers.

As an inclusive employer, we encourage anyone to apply. We’re a signatory of the Race at Work Charter and Women in Finance Charter, member of iCAN and GAIN. As a Disability Confident Leader, we are committed to ensuring our recruitment processes are fully inclusive. That means if you are applying for a job with us, you will have fair access to support and adjustments throughout your recruitment experience. If the list does not cover the support you need, please contact

Ageas Insurance Limited

Bournemouth