Social Media Marketing Specialist

Job Title: Social Media & Marketing Specialist

Location: Braintree, Essex

Hours: Part-time, 2-3 days per week

Salary: Competitive, based on experience

About the Role

We are looking for a creative and confident Social Media & Marketing Specialist to join our client, a leading medical aesthetics and beauty clinic in Braintree, Essex. This is a fantastic opportunity to become our in-house expert, playing a key role in growing our brand presence, engaging our audience, and driving bookings through high-quality, strategy-led content.

Key Responsibilities

• Manage and grow 2 Instagram accounts, 2 Facebook pages, and a TikTok account.
• Film and edit high-quality content on-site at the clinic, including Reels, Stories, and behind-the-scenes footage.
• Post regular Stories and implement engagement activities (polls, Q&As, DMs, etc.).
• Plan and execute a weekly social media marketing strategy aligned with the clinic's goals.
• Assist with the design and production of marketing materials, both digital and print.
• Support paid advertising campaigns across Meta (Instagram/Facebook) and TikTok.
• Use social media to increase bookings with both new and existing clients.
• Stay up to date with the latest trends in aesthetics, beauty, and social media.
• Leverage trending audio, hashtags, and Instagram features to maximise post reach and engagement.

What We’re Looking For

• Proven experience managing and growing social media accounts, ideally within the niche market sector (aesthetics, beauty or wellness industry experience would be advantageous but is not essential).
• Confidently filming and editing content independently.
• Strong understanding of Instagram and TikTok algorithms, Reels, Stories, and ad features.
• Knowledge of how to use social media strategically to convert followers into paying clients.
• Experience with paid advertising campaigns (Meta Ads, TikTok Ads, or similar).
• Familiarity with design tools (e.g. Canva, Adobe Express or similar).
• Excellent written English, creativity, and attention to detail.
• Highly organised, self-motivated and confident working independently.~

Why Join Us?

• Be part of a growing, innovative and high-end medical aesthetics clinic.
• Work in a supportive, professional and creative environment.
• Enjoy flexibility and autonomy within your role.
• Play a direct part in shaping our brand and influencing growth.