Head of Marketing & Communications (IoS)

Organisation: Institute of Swimming

Location: Loughborough with Hybrid working arrangment

Hours: Part time - 28 hours per week

Salary: £48,654 -£51,000 (full time equivalent)

About the Role

We're looking for a strategic, self-driven Head of Marketing & Communications to lead and shape all marketing activity for the Institute of Swimming, the UK's leading provider of swimming teacher training.

This is a unique opportunity to operate with autonomy, owning the full marketing life cycle from strategic planning through to execution and reporting.

You'll play a key role in influencing the direction of the business, working across both B2C and B2B audiences, and making a visible impact on the future of swimming education in the UK.

Key Responsibilities

• Lead the annual marketing plan aligned to Institute of Swimming strategy.
• Deliver multi-channel campaigns (digital, email, social, PR, advertising).
• Manage and protect brand identity across all activity.
• Track and report on KPIs, including engagement, conversions, and bookings.
• Support the launch of new products and programmes.
• Optimise the website for user experience, SEO, and bookings.
• Build relationships across Swim England and with external partners.
• Manage agency performance to ensure ROI.
• Oversee the marketing budget.
• Keep up to date with trends in digital, social, and influencer marketing.

Essential Experience

• Proven experience in a senior marketing role, such as Head of Marketing or Senior Marketing Manager.
• Expertise in executing and analysing integrated campaigns across digital, email, social media, PR, and advertising platforms.
• Proven experience in managing marketing budgets and ensuring cost-effective allocation of resources.
• Excellent written and verbal communication skills, with the ability to engage both consumer and trade audiences effectively.
• Comfortable working independently and managing multiple priorities in a fast-paced environment.
• Demonstrated team player with a cohesive and collaborative working style

Desirable Experience

• Experience in managing relationships with external agencies, ensuring alignment with organisational objectives and value delivery.
• Familiarity with content management systems (CMS) and website optimisation techniques to enhance user experience and engagement.
• Background in planning and executing events that promote brand presence and engage target audiences.
• Experience in leveraging influencer partnerships and social media platforms to drive brand awareness and engagement.
• Understanding of commercial marketing strategies and experience in driving revenue growth through marketing initiatives.

Why Join Institue of Swimming?

• You'll take ownership of your own "mini business" within a national organisation.
• Freedom to shape strategy, campaigns and team delivery.
• Work for a purpose-driven organisation, helping train the next generation of swimming teachers.
• Lead during an exciting period of change - including a brand refresh and new product launches.
• Flexible, part-time role with hybrid working

Please put your home postcode on your CV when applying. Our recruitment tech uses this to make sure your CV is reviewed by the relevant consultant, for the relevant job(s), in the relevant geography.

Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process.

If you would like information on how we will process your data please go to our website (macildowie.com) and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise.

Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.