Head of Sales – Disruptive FMCG | Wellness, Vape, CBD, Supplements

Manchester, UK | Full-Time | On-Site

Are you a commercially sharp, growth-minded Head of Sales ready to shape a high-potential brand in the evolving wellness space?

I'm currently working with a fast-growth FMCG innovator launching a first-of-its-kind, UK-manufactured product line across the vape, CBD, and supplement categories. Backed by strong investment and a premium, compliant product portfolio — they’re now seeking a sales leader to own the commercial strategy and lead from the front.

As Head of Sales, you’ll:

• Drive new business with major UK retail, convenience, and wholesale partners
• Own the go-to-market strategy and lead category penetration for a disruptive, wellness-led range
• Build and manage your own team – recruit, coach, and scale a high-performing commercial function
• Hold full P&L responsibility, from forecasting and pricing to promo planning
• Represent the brand at expos, trade events, and buyer meetings across the UK

• 7+ years’ sales leadership experience in FMCG or Convenience, ideally within vape, CBD, health supplements, or tobacco
• Strong UK retail relationships (convenience, high street, or wholesale channels)
• Proven ability to scale teams and deliver against aggressive growth targets
• P&L ownership and data-led commercial acumen
• Confident navigating regulated categories and compliance-heavy products

• Highly competitive salary performance-driven bonus & commission
• Build your own team from day one
• Shape commercial direction in a high-autonomy, founder-led environment
• Rapid career growth and visibility at the exec level
• Vibrant office-based culture in Manchester