Part-Time Marketing Executive

Company: HeatPumps4Pools (3 websites / brands)

Location: Office-based

Contract: Part-time, permanent (flexible)

Working pattern: 2–4 days per week (to suit the right candidate)

Salary: £25,000 per annum pro-rata (based on full-time equivalent)

Start: ASAP / flexible

About HeatPumps4Pools

HeatPumps4Pools operates three complementary websites/brands serving UK pool owners and trade customers. We’re growing quickly and want to step up the consistency and creativity of our marketing — especially across our product content, site updates, and social presence.

We’re looking for a proactive, hands-on Marketing Executive who enjoys owning the day-to-day marketing engine, improving how our products show up online, and building a social media presence from near-zero into something we’re proud of.

The Role

This is a practical, varied marketing role with three main pillars:

• Product updates & website updates
• Marketing collateral creation (images, graphics, light copy, etc.)
• Social media management (starting from scratch)

You’ll work closely with the sales team and management team in the office, helping keep our brands fresh, accurate, and visible — and using modern AI tools to do so efficiently.

Key Responsibilities

1) Product & Website Content

• Maintain and improve product listings across all three brands/websites.
• Support adding new products, update specs, pricing, availability, FAQs, and supporting content.
• Ensure product pages are clear, persuasive, consistent, and SEO-friendly.
• Spot gaps in content (missing images, unclear descriptions, outdated info) and fix them.
• Coordinate website updates such as banners, on-site promotions, landing pages, and seasonal messaging.
• Support light on-page SEO improvements (titles, meta, internal linking, structure).

2) Marketing Collateral & Creative Assets

• Create and refresh marketing materials: product visuals, infographics, simple videos/reels, banners, and web graphics.
• Develop brand-consistent templates for repeatable content.
• Work with suppliers/manufacturers to source or improve product imagery.
• Prepare collateral for email, social, website, and trade use.
• Keep a neat, organised asset library across brands.

3) Social Media Management & Growth

• Set and implement a social media plan across relevant platforms (likely Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn as needed).
• Build a consistent posting rhythm (we’re currently doing little to none).
• Create and schedule posts, reels, and stories.
• Engage with comments/messages and nurture community.
• Track what works (basic analytics + iteration).
• Coordinate occasional campaigns/promos aligned to seasonal demand.

4) Influencers / Partnerships (TBD)

• Identify potential pool, home-improvement, or lifestyle influencers.
• Help trial influencer collaborations: outreach, briefs, content review, tracking results.
• Maintain a light partnership pipeline as we test this channel.

5) AI-Enabled Marketing

• Use AI tools (especially Affinity, plus others like ChatGPT/Canva/Adobe Firefly if useful) to speed up and level-up content creation.
• Bring ideas for how AI can improve workflows, consistency, and output across brands.

What Success Looks Like (First 3–6 Months)

• Product pages are consistently up-to-date, polished, and conversion-friendly.
• On-site marketing assets look modern and aligned across all three brands.
• A social media presence is established with regular posting and early traction.
• We have a repeatable “content machine” using AI and templates to keep things efficient.
• Clear reporting on what’s been done and what’s working.

Required Skills & Experience

• 2+ years in a hands-on marketing role (e-commerce or product-led business ideal).
• Strong content instincts: you can spot what’s unclear, outdated, or unconvincing and improve it.
• Confidence updating websites and product content (WordPress/WooCommerce or similar).
• Comfortable creating visual content (Canva/Adobe suite or equivalent).
• Social media fluency — especially creating content, not just scheduling it.
• Good organisation and follow-through across multiple brands/projects.
• Solid written English and a practical, customer-friendly tone.

Nice to Have

• Experience with SEO for product/catalogue sites.
• Light email marketing familiarity (we use Hubspot).
• Interest in sustainability/renewables/home energy.
• Experience working with influencers or affiliate marketing.
• Competence with short-form video editing.

The Kind of Person We’re Looking For

• Proactive & self-starting: you see what needs doing and get on with it.
• Practical creative: you don’t wait for perfect conditions — you make good things quickly and improve them over time.
• Detail-minded: products and specs matter, and accuracy builds trust.
• AI-positive: you enjoy using tools like Affinity to boost output and quality.
• Comfortable with variety: you like switching between product updates, design tasks, and social content in the same week.

Working Pattern & Pay

• Office-based role.
• Part-time: flexible between 2 and 4 days per week.
• Salary:£25,000 per annum pro-rata (full-time equivalent).
• Potentially opportunity to grow hours/responsibility over time if desired.